Privacy Policy --- Ellina Coach

Welcome to Ellina Coach (“we,” “us,” “our”).

We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you use our mobile application, website, or related services (collectively, the “Service”).

By using Ellina Coach, you agree to this Privacy Policy.

1. Who We Are

Ellina Coach is a digital coaching platform that allows users to access personalized coaching programs, tools, and resources to support personal and professional growth.

We are operated by Simple Vibe Pty Ltd ACN 685 767 720, based in New South Wales, Australia.

2. Information We Collect

We collect information to provide, improve, and personalise your experience. The types of data we collect include:

a. Information You Provide

• Account details -- name, email address, and phone number.
• Coaching data -- your goals, responses to prompts, notes, reflections, or progress entries.
• Payment details -- billing information when you purchase a subscription or program (processed securely by third-party payment processors such as Stripe or Apple/Google Pay; we do not store full payment details).
• Communications -- messages or feedback you send us.

b. Information Automatically Collected

• Usage data -- app interactions, session duration, features used, and navigation behavior.
• Device information -- IP address, device type, operating system, browser type, and app version.
• Cookies and analytics -- we may use cookies and analytics tools (such as Google Analytics or Mixpanel) to understand usage and improve the experience.

c. Information from Third Parties

• If you log in using Google, Apple, or another provider, we receive limited profile data from that service (such as name and email).
• Coaches using the Ellina Coach platform may receive limited aggregated data about their clients’ engagement.
• From time to time, your coach may access your responses subject to your consent provided to the coach

3. How We Use Your Information

We use your data to:

• Deliver and personalise your coaching experience.
• Track progress and display insights or recommendations.
• Process payments and manage subscriptions.
• Communicate updates, support messages, and service notifications.
• Improve app performance and develop new features.
• Comply with legal obligations and protect against fraud or misuse.

4. AI and Automated Insights

Ellina Coach may provide AI-generated insights, summaries, or recommendations. To generate personalised insights, certain necessary data (like your text inputs or journal entries) may be securely sent to trusted AI providers. We currently use OpenAI and may use others in the future (e.g., Anthropic or Google) solely for this purpose, under strict privacy and security standards.

These outputs are based on the information you provide and are for educational and self-reflection purposes only. They may occasionally be inaccurate or incomplete.

Your private journal and coaching data are never shared with other users and are used only to deliver your personalised experience.

5. Sharing Your Information

We do not sell your data.

We only share information in limited cases:

• Coaches: if you are using the app under a coach’s program, limited progress data may be shared with that coach for your support.
• Legal reasons: if required by law, or to protect rights, safety, or security.
• Technical resolution: To resolve and improve the app experience for you

6. Data Storage and Security

Your information is securely transmitted between your device and our servers using industry-standard encryption and stored with appropriate access control restrictions.

We take reasonable steps to protect data against loss, misuse, or unauthorized access.

7. Data Retention

We retain personal data only as long as necessary to provide our services or as required by law.

If you delete your account, your data will be permanently deleted or anonymized within 60 days.

8. Your Rights

Depending on your region, you may have the right to:

• Access, correct, or delete your personal data.
• Withdraw consent at any time.
• Request a copy of your data.
• Object to or restrict processing of your data.

To exercise these rights, contact us at info@ellina.co.

9. International Data Transfers

We may process and store your information outside your home country (e.g., in Australia, Singapore, or the United States).

We ensure all transfers comply with applicable data protection laws and include appropriate safeguards.

10. Children’s Privacy

Our Service is not intended for children under 16. We do not knowingly collect data from minors. If you believe a child has provided us with personal data, contact us to remove it.

11. Updates to This Policy

We may update this Privacy Policy occasionally to reflect new features or legal requirements.

The latest version will always be available in the app and on our website.

Your continued use of Ellina Coach after updates means you accept the revised policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us on info@ellina.co